WordPress speed optimization service

What to expect:

• It will keep looking exactly the same but will load much faster
• I make a precise forecast of exact load time numbers — in seconds
• If your site loads slower than the forecasted time I’m not taking any payment

This is how it works:

1. First I make an Audit
2. Then I work on Performance Optimization
3. Afterward, I provide recommendations on how to maintain a good speed in the future
4. Technical details, time-frame, money
5. Partners section

First: I make an Audit

Step 1 of the Audit: Your Current Website Speed

I test the current loading time of the different types of pages (homepage + 3 other pages) on your website across mobile and desktop. I like to practice what I preach, so the way I test website is exactly the same I’ve described in this talk (starting from 6:46) :

That’s why, to test your website speed properly, I’ll ask you to provide the following information:

• A list of the 3 most important pages on your website, excluding the homepage (eg your landing pages, product pages, etc or the pages running the most slowly)
• Your target audience’s location

This is how the Numbers Report looks like:

Step 2 of the Audit: The Bottlenecks

I prepare a list of the issues that are slowing down your website and a list of actions needed to resolve these issues.

Here is the example of the Issues Report:

Step 3 of the Audit: The Forecast

Based on these findings I provide an accurate estimate of the following:

1. The best possible loading time that could be achieved by fixing the issues identified in the analysis (without you having to make any significant changes on your side like upgrading your hosting plan or switching themes etc)
2. An estimate of the time required to carry out these fixes
3. The cost for me fixing these issues for you

Example of the Forecast:

Second: I work on Performance Optimization

Step 1 of the Performance Optimization: Plan of Action

If you like my analysis and you agree on terms and pricing,  I will make a road map to speed up your website. Some of the actions will require collaboration with your team, most won’t.

Step 2 of the Performance Optimization: The Work

1. All of the changes will be made on a staging environment
2. All the changes are pushed to production after testing
3. After this, there is another round of testing on the live website to make sure there are no issues
   • I document and comment on all the changes I make on your website
   • All of the changes I make are separated from your current theme (they all are saved as a child theme or plugin). It makes it easy to revert all the changes made by me and it’s easy for your developers to include these changes afterward exactly the way that is the most convenient for them.
   • I pass all the information to your developers so they know exactly what has been done

Step 3 of the Performance Optimization: Results And Report

I make tests the same way I did them during the audit (you can perform tests under the same conditions too, of course) and provide the After-Optimization Numbers Report:

The After-Optimization Issues Report includes a detailed list of what has been done:

Third: I provide recommendations for the team to maintain good speed afterwards

As the last step, I prepare another document (in addition to the main report https://bit.ly/2xztdw4 ). It’s made for development and design teams. It includes the list of recommendations, what else can be done to improve website speed further, and how to maintain the results that are already achieved. Also, sometimes we arrange video calls with in-house developers or designers so I can explain how to maintain performance in the future and answer the questions.

Technical details, time-frame, money:

Audit

• How long does a detailed audit take?
  1 to 3 working days
• How much does it cost?
  $200 (please note, it’s about 2 weeks wait currently)
• What do I need from you to start working on your audit?
  — 100% payment
  — Your WordPress Dashboard creds: username and password
  — (s)FTP details: server, port, username and password 
  — A list of the 3 most important pages on your website, excluding the homepage (eg your landing pages, product pages, etc or the pages running the most slowly)
  — Your target audience’s location
  — That you pause any work on the website during the audit (for at least one hour)
• What tools I use for the Audit?
  WebPageTest + SpeedGuard
  Query Monitor
• Why WebPageTest instead of Lighthouse/GTmetrix/Pingdom etc?
  Long story short — WebPageTest is the best tool I know to get the numbers that reflect your real users’ experience (I explain this in detail in my talks) and that’s why I’ve built SpeedGuard plugin that uses WebPageTest API.
• What changes do I make on your website during the Audit?
  I make no changes to your site during the Audit.
  I will install the above two plugins on your website solely for the purpose of carrying out the audit. No other changes will be made to your website during the analysis.
• Will there be any downtime during the Audit?
  No.
  

Performance Optimization

• How much does Performance Optimization cost, how long will it take, what result you will get?
  Exactly, what I forecasted after the Audit.
• When should you pay for the Performance Optimization?
  Payment is required after all the work has been completed and you are satisfied that the results are as described in the initial audit.
• What if your website loads slower than I forecasted?
  I offer a 100% satisfaction guarantee: if your site loads slower than the forecasted time following my optimization work, I won’t take any payment from you.
  That means that if I’ve forecast a loading time of 3 seconds, and your website actually loads in 3.1 seconds (based on the average result of 3 tests), I will look to improve this time before handing over the work.
• How can you test your site load time by yourself?
  In order to get accurate results, you will need to run tests (using WebPageTest.org) 3 times, as test results may vary depending on a number of factors including the time of the day, server load, technical issues with your hosting, name servers speed etc. Alternatively, you can run the SpeedGuard plugin. SpeedGuard uses WebPageTest’s API. It runs 3 tests and then gives you the average load time.
• Will there be any downtime during the Performance Optimization?
  While I will make all efforts to avoid any adverse impact on your website during the works, please bear in mind that during the performance optimization phase your website may experience temporary technical issues.
• What happens after the work is completed?
  Once the contract has completed, I bear no responsibility for the performance of your website. I provide recommendations on how to maintain the achieved results in the future though. On occasion, certain elements of your website may function differently following the performance optimization works (eg galleries, sliders etc). In this instance, if you notify me of any such issues within 7 days following the completion of the work, I will fix any issues directly caused by my performance optimization free of charge.

If this all sounds good and you want to hire me, or you have any questions or anything — feel free to contact me.

Partners section

If you know me, you like the way I work and you are happy to recommend me to your clients, I will be more than happy to pay you back 10% of my income.

P.S. If you want me to host a workshop for your company, check out this.